The hard problem in delivery is not building software; it is preserving intent across the handoffs between the people, teams, systems and agents that build it. Each handoff is a translation, and each loses a little meaning. By the time strategy reaches production, much of the original intent has leaked away — usually because no one owns the translation.
It is the idea beneath most of our work, and our point of view rather than an established discipline. The operating model for owning it is Delivery Architecture: The Translation Layer; the root-cause treatment is Why Most Product Transformations Fail Before Engineering Starts.